VOICE OF YOUNG SCIENCE: NEGATIVE CLAIMS
Voice of Young Science (VoYS) approached me to help create some spoof packaging for the launch of their negative claims campaign in 2012. This campaign was about challenging supermarkets about some negative claims (‘paraben free’, ‘no GM’, ‘free from MSG’) on product packaging. If you had a choice, which product would you choose, the one with or without the claim?
The negative claims campaign was the start of a bigger project at Sense about Science (a charity that tries to ‘help people to make sense of scientific and medical claims in public discussion’), called Ask for evidence, which was launched in 2011 and encourages people to ask for the scientific basis of claims that are made.